What Is Article Marketing?

It is extremely likely that you may have heard of the phrase “article marketing”, without actually being aware of what it actually is.  If that’s the case, the following is a brief overview of what article marketing entails.

Origins of article marketing

It is commonly thought that article marketing is associated with the growth of the Internet.  While it is undoubtedly true that the internet has spurred the growth of article marketing, the concept of article marketing has been around for as long as printed publication – if not longer!

Traditional components of article marketing

In short, article marketing is increasing the exposure to your business by way of publishing articles on your area of expertise.  So, in effect, what you do is you write an article about your speciality and you publish it with your name and where you can be contacted.

Article marketing using the Internet

With the advent of the Internet article marketing has taken on a new element.  Now, via your own website, you easily become a “self-published” writer, by writing articles and posted them on your website.  Unlike articles that you write for others, this type of article marketing takes a particular special skill.  On the one hand, you don't need to give as much exposure as to where you can be located, as the person reading your material already knows that!  On the other hand, writing for the web means employing special skills.  The reason why this is the case is because search engines tend to look for spam articles, while at the same time looking for particular keywords in an article.  As such, to ensure your website receives a high ranking, you need to make sure that you use the right keywords, that you place them at the right intervals, but at the same ensure that the overall article is content rich and reader friendly, otherwise your website will likely not receive a high ranking.

Can anyone do this?

Actually, yes, anyone can put in place a successful article marketing strategy.  However, there are some important aspects of article marketing that you do need to consider.  The following are just a few:

 in order to maximise your article marketability, you need to attain “expert” or “guru” status.  If your articles look amateurish, then you will be perceived by others as being exactly that

 your articles need to be comprehensive.  By this, not only should your articles be written directly at the type of reader that you are looking for, but you also need to ensure that you cross you t’s and dot your i’s.  Moreover, your grammar needs to be excellent.  Anything less and there’s a good chance you’ll not be seen as an “expert” writer in your field – even if the content of the article is superb!

 finally, your article marketing needs exposure.  To achieve this you should try and place your article in as many places as possible, always redirecting the reader back to your website.  If at all possible, avoid any “exclusive” publication deals when publishing on the web.