How To Write A Killer Sales Letter
Top Tips Write a Sales Letter 
If you try to make new friends just by smiling at strangers, you might be in for a
black eye!
In the same light, try to win a customer with a description of the product by
itself, and you’re in for a period of bleak earnings.
The painful fact is this: products don’t sell themselves. They need that
human touch to convince the prospective buyer that he needs to purchase the said products, or they
miss out on an advantageous opportunity. Sadly, persuading the potential buyer is made more
difficult if the business is being carried out online. It seems that the anonymity involved in online
transactions make people more hesitant about parting with their hard earned money.
How does an Internet marketer go about in selling his products
then?
It’s no secret that sales copies have become a must in this day
and age. They have even become the landing page of many web sites. The power of a good
sales copy should never be underestimated. Sales copies can convert a
hesitant prospect into a successful sale. After all, a sales copy is what the
visitor would need to read to get more information about the product.
The nature of sales copy is quite sensitive. One word can
win or lose a client. This is why many Internet marketers pay hundreds, if not thousands, of dollars
for a killer sales letter. Most of the time, they hire a ghost-writer
to the job for them. The problem here is that the ghost-writer can only know so much about the product,
hence, he could only write less than you.
Copywriting is a skill that you can learn, just like making the
coffee!
Below is a step-by-step
procedure, a formula if you will, on how to churn out those superbly effective sale pages
that will increase your conversion rate.
STEP 1: Write an attention
grabbing HEADLINE. Please bear in mind that a headline is composed of three
parts:
-
A
line that would set up the main headline.
-
Your main headline should be in the biggest font size you’ll use in the entire
copy. Preferably, it should be in a startlingly different color and in bold. If your software allows
this, it should always carry the <H1> tags. This also helps your search
engine rankings.
-
A line
that would elaborate on your main headline.
Here is an illustration of a headline using this method:
Do you want to gain substantial earnings even while you’re
sleeping?
“AN AUTOMATED BUSINESS SOLUTION IS THE DIGITAL EQUIVALENT OF A 24/7
SECRETARY FOR YOUR ONLINE VENTURE!!!”
Take And Deliver Orders Without Even Having To Log On To Your web
site!
STEP 2: Write an INTRODUCTION that your readers can relate
to. Always see the product from the customers point of view. You could do this by sharing a problem
that should be familiar with them.
STEP 3: Tell them who you are, publish your photo, and share a list of
your relevant accomplishments. This would help establish and brand your IDENTITY and your
CREDIBILITY. Many of your potential clients are wary about doing business online. By doing away
with the unwanted anonymity and by assuring them of your reliability, you’ll be able to help their fears
go away.
STEP 4: Offer your PRODUCT. Oh yes! You
have to do it here instead of earlier. The reason is that Internet users generally hate sales
pitches. If your headline is about the product itself, they might just switch to another
site.
STEP 5: Assure your readers that the PRODUCT IS
EFFECTIVE. This can be done in two ways:
-
Offer
confirmable statistics that would support your product’s needed usage. Show them your
results.
-
Present
testimonials from other people that used your product.
STEP 6: Explain the SPECIFICS OF YOUR PRODUCT. But
make sure that this part is not riddled with technical jargon. Explain your product’s details in a
colloquial way that anyone would be able to understand.
STEP 7: Tell your reader the reasons why your PRODUCT SHALL BE
BENEFICIAL to them. This step is crucial, as it is the point where you could transform the
potential client’s interest into a perceived need.
STEP 8: For that killer blow that would make them feel that yours is the
best deal in the planet, bundle your product with BONUSES, and inform your readers of
the corresponding VALUE for each freebie.
STEP 9: Test and tweak your sales page. Always analyse the results and tweak the
wording to gain maximum benefit. You can also submit your sales page to the forums for
feedback, this gives a valuable insight from a customers perspective.
STEP 10: Use a graphic buy now button, like this one.

Remember that a sales copy is that very integral component that bridges a page hit
to a sale. By following the steps we have outlined above, there is no doubt that your conversion rate
would dramatically increase!
All you need to do now is to open your editor and write your sales letter! Get to it.
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