How To Write A Killer Sales Letter

Top Tips Write a Sales Letter

If you try to make new friends just by smiling at strangers, you might be in for a black eye!

In the same light, try to win a customer with a description of the product by itself, and you’re in for a period of bleak earnings.

The painful fact is this: products don’t sell themselves.  They need that human touch to convince the prospective buyer that he needs to purchase the said products, or they miss out on an advantageous opportunity.   Sadly, persuading the potential buyer is made more difficult if the business is being carried out online.  It seems that the anonymity involved in online transactions make people more hesitant about parting with their hard earned money.

How does an Internet marketer go about in selling his products then?

It’s no secret that sales copies have become a must in this day and age.  They have even become the landing page of many web sites.  The power of a good sales copy should never be underestimated.  Sales copies can convert a hesitant prospect into a successful sale.  After all, a sales copy is what the visitor would need to read to get more information about the product.

The nature of sales copy is quite sensitive.  One word can win or lose a client.  This is why many Internet marketers pay hundreds, if not thousands, of dollars for a killer sales letter.  Most of the time, they hire a ghost-writer to the job for them.  The problem here is that the ghost-writer can only know so much about the product, hence, he could only write less than you.

Copywriting is a skill that you can learn, just like making the coffee! 

Below is a step-by-step procedure, a formula if you will, on how to churn out those superbly effective sale pages that will increase your conversion rate. 

STEP 1:  Write an attention grabbing HEADLINE.  Please bear in mind that a headline is composed of three parts:

1. A line that would set up the main headline.

2. Your main headline should be in the biggest font size you’ll use in the entire copy.  Preferably, it should be in a startlingly different color and in bold. If your software allows this, it should always carry the <H1> tags. This also helps your search engine rankings.

3. A line that would elaborate on your main headline.

Here is an illustration of a headline using this method:

Do you want to gain substantial earnings even while you’re sleeping?

“AN AUTOMATED BUSINESS SOLUTION IS THE DIGITAL EQUIVALENT OF A 24/7 SECRETARY FOR YOUR ONLINE VENTURE!!!”

Take And Deliver Orders Without Even Having To Log On To Your web site!

STEP 2:  Write an INTRODUCTION that your readers can relate to. Always see the product from the customers point of view. You could do this by sharing a problem that should be familiar with them.

STEP 3:  Tell them who you are, publish your photo, and share a list of your relevant accomplishments.  This would help establish and brand your IDENTITY and your CREDIBILITY.  Many of your potential clients are wary about doing business online.  By doing away with the unwanted anonymity and by assuring them of your reliability, you’ll be able to help their fears go away.

STEP 4:  Offer your PRODUCT.  Oh yes!  You have to do it here instead of earlier.  The reason is that Internet users generally hate sales pitches.  If your headline is about the product itself, they might just switch to another site.

STEP 5:  Assure your readers that the PRODUCT IS EFFECTIVE.  This can be done in two ways:

1. Offer confirmable statistics that would support your product’s needed usage. Show them your results. 

2. Present testimonials from other people that used your product.

STEP 6:  Explain the SPECIFICS OF YOUR PRODUCT.  But make sure that this part is not riddled with technical jargon.  Explain your product’s details in a colloquial way that anyone would be able to understand.

STEP 7:  Tell your reader the reasons why your PRODUCT SHALL BE BENEFICIAL to them.  This step is crucial, as it is the point where you could transform the potential client’s interest into a perceived need.

STEP 8:  For that killer blow that would make them feel that yours is the best deal in the planet, bundle your product with BONUSES, and inform your readers of the corresponding VALUE for each freebie.

STEP 9: Test and tweak your sales page. Always analyse the results and tweak the wording to gain maximum benefit. You can also submit your sales page to the forums for feedback, this gives a valuable insight from a customers perspective. 

STEP 10: Use a graphic buy now button, like this one.

Remember that a sales copy is that very integral component that bridges a page hit to a sale.  By following the steps we have outlined above, there is no doubt that your conversion rate would dramatically increase!

All you need to do now is to open your editor and write your sales letter! Get to it.