Marketing with RSS feeds

Unleash the true power of RSS feeds

A final fantasy of $4000 a month? No it's a fact.

An 18 year old girl earned $4000 for the month of March. This is not a joke. Do you want to know her secret?

AdSense.

Yup! She made four glorious grand by riding the coattails of a well visited site registered with AdSense. Well, it helps of course that she was able to establish a site about a subject that many people like, namely Final Fantasy, and she was fortunate enough to be one of the few fans of the series who’s got the talent to make a beautiful online shrine for that particular passion. But most importantly, she’s lucky to be living in an age where online prominence is the key to untold riches.

Increasing web site traffic is always a priority for internet marketers. More visitors mean more possibilities of a successful sale, after all. And with the aforementioned AdSense, more visitors would definitely mean more dollars for your account.

It goes without saying that search engine positioning plays an important role in increasing your site’s traffic volume. A large number of your would-be visitors have no idea about your online presence, and they have to resort to the hits delivered by their search engine queries. Being on the first page of the results page would mean a lot for your site’s chances of gaining unique visitors.

But how do you get to that first page? Granted that results are query-specific, choosing the right keywords to use in your site would greatly increase the possibility of a better search engine position. But keywords are not the be all and end all of this new science called search engine optimization.

Here’s a little known fact: search engine spiders – those little robotic creatures that fetch results for every query – love sites with changing content. The more you update the content on your site, the more these spiders will fetch it for inquiring users.

But constantly updating your site could prove daunting. Even with the most user-friendly program, changing your content would still consume most of your time. And we all know how internet marketers wish that there were more hours in a day, right?

Enter RSS. RSS, or Really Simple Syndication, is a standard for publishing regular updates to web-based content. With this standard, web publishers can send out news and updates, called feeds, which consumers can read through RSS reader applications. It’s fast. It’s convenient. And it has more uses than what it was originally made for.

First, RSS can easily facilitate the distribution of your business message to your consumers. Do you have a new promo which you want to advertise? Syndicate it! Do you have new content which you want your consumers to visit? Syndicate it! Do you have new products that are up for sale? Syndicate it! Your consumers would immediately receive your business message as soon as they go online, because feeds are delivered instantaneously.

Second, the true power of RSS is best exploited with a blog. Blogs were originally developed as online journals, or diaries, but since their inception, clever internet marketers have found alternative uses for them. Blogs involve a feature that would make it easy for you to post updates.

Everything’s automated. Just write, publish, and immediately, you’ve got new content. But the best part about it is that your blog updates can easily be distributed as RSS feeds. This would save you so much time, and search engine spiders would grow a liking to you ever changing blog site, as well as your other sites where your RSS feeds originate.

Third, RSS is a free web promotion method, yet, it’s still considered as novel and your consumers would look up to you as an expert because of your seeming mastery over such “technology.”

Utilizing RSS would expose your site to more people, and it would also make it a favorite target of search engine spiders. And as we’ve said, more visitors mean more earning potential. If you think that girl with the Final Fantasy site is a child of destiny, then be prepared to be her brother. RSS is the key to online prominence.